Notes and Resources
1. If you're currently using a basic Facebook profile for your organization, you should definitely convert it to an actual Facebook "page." Not only does it give you access to a ton of free page tools and metrics, but it also keeps you in good standing with Facebook's Terms of Service.
2. Make sure you know when to post to reach and engage as many people as possible.
3. Content curation really works! Check out Northshore's story here.
4. Still have questions? Here's a great list of common questions that nonprofits commonly have about Facebook... along with (more importantly!) answers.