So you want to track the results of an action? Great idea! Tracking social actions can help you create more engaging content in the future or improve content you already have.
If you’re looking for more in-depth info on conversion tracking, this Facebook article can help.
Also, please note that the ActionSprout app currently only supports the new Facebook tracking pixel. If you need to switch, here's how.
First: You Need a Tracking Pixel
Tracking pixels attach to social actions, so you can watch how they're performing. If you're going to spend money on Facebook ads, you want to see the results of your investment, right?
So to get started, log into your Facebook Ads page, click the Ads Manager button at the top, and then choose Pixels.
If you have a pixel set up already, you should see it on the next screen. To create a new pixel, click the Set Up Pixel button and follow the steps they provide.
When you get to the end, and have your code snippet, all you'll want is the pixel ID which is usually in blue:
Next, log into ActionSprout and select the Facebook page you'd like to work with from the Accounts screen.
Open Social Actions, find the action you'd like to apply the pixel to, and click Edit.
On the next page, select Integrations at the top, paste in your Facebook pixel ID, and click Save Changes.
Understanding and Fine Tuning Your Results
Once you have a Facebook pixel, you can then view different pixel "events" for a social action via the ActionSprout app. These are different ways to track supporter interaction with a posted action, so you can then tweak your message and retarget supporters as necessary.
This not only increases the intended success of your action, but it also lowers your overall ad costs by reaching your supporters in the most effective, efficient way. You can find more in-depth info on reading your pixel events here.