You have an event all ready to go, and you're ready to get the word out! On the one hand, you could create a Facebook event page. On the other, you could make a an event social action in ActionSprout, so you could track interest that way. Here's the thing though... you can't do both and have the info be integrated. Action Sprout event actions can't be linked to a Facebook event page.
So which one do you choose? Well, it will depend, according to what you need the promotion to do. This guide will walk you through the advantages of each, so you can make the best decision for your needs.
Facebook Event Page
The advantage of a Facebook event page is that it doubles as a group of sorts. Folks who are interested in your event can chat with each other right on the event page. Likewise, you can update the group if anything related to the event changes.
People can also see how many people are planning on attending the event and which of their friends are going, which can create camaraderie and buzz.
And of course sharing the event this way is super easy, since it's seamlessly integrated with Facebook.
ActionSprout Event Action
The prime advantage of promoting an event as a social action in ActionSprout is that, when people RSVP for the event, you'll receive their name and email address. You can then use this information to send them a reminder email before the event, follow up with them after the event, reach out to them about future events, and invite them to support your cause in other ways.
Event actions are also easy to share on Facebook, as the event is automatically shared with friends when someone RSVPs.
Could You Do Both?
Sure, but keep in mind that you'd have to monitor two streams of info when it comes to figuring out who's actually coming. It can also cut down on the appearance of how many people are coming because, if a big chuck of people RSVP via your social action, those numbers wouldn't be reflected in the names and numbers of people coming according to your Facebook event page. It may create some confusion and double-RSVPing as well.
We recommend sticking with one. Then promote like crazy!