Sproutlets "piggyback" on article links you share with your fans on Facebook. They act as a footer of sorts to encourage further supporter engagement. So any time you share a news story or blog post that points away from your organization, you still keep that line of communication going with your supporters.
Supporter name and email address are captured for everyone who completes the action by clicking one of the footer buttons and following the steps on screen.
Here's an example of one in context:
Intrigued? Want to create your own? Then read on!
How to Create a Sproutlet
There are two easy ways to do it...
Option 1: Under Social Actions
Open the Social Actions section of your account, then click the green Create Action button at the top of the screen.
Scroll to the bottom of the menu until you see the Sproutlet option. Paste in your link and click Create.
You’ll be dropped into the Sproutlet Editing screen where you can further customize your Sproutlet. Once you’re happy, click the green Share button to share your Sproutlet on Facebook.
Option 2: Under Inspiration
While browsing your Inspiration feed, you can quickly share content as a Sproutlet by clicking the Share button.
Then you’ll see a drop-down menu full of shortcut options or the option to create your own custom Sproutlet.
After clicking the Create Sproutlet button, you’ll be taken to a screen to edit and confirm your Sproutlet. Once you’re happy with it, simply click the green Share button to send it live.
Sproutlets vs Traditional Actions
You’ll notice that there are some key differences between Sproutlets and traditional ActionSprout social actions.
1. The action title, image, and description only appear on Facebook. Unlike normal actions, your title, image, and description only come into play in the Facebook newsfeed. Once a supporter clicks on your link, they will only see your call to action and action button(s).
2. You can't ask for additional data. Usually when creating an action you can chose what additional data you’d like to collect. (Gold plan only) This feature is not available when creating a Sproutlet.
3. You cannot ask for or collect donations within Sproutlets.
4. Sproutlets do not support Facebook comments.
5. Sproutlets cannot be your default action.
When do Sproutlets NOT work?
You can't use a Sproutlet in the following situations.
1.) Bad URL. If your URL points to a 404, a server error, or a broken domain, a your Sproutlet won't work.
2.) If the website blocks iframes. Some websites prefer us not too use their links in Sproutlets. If your URL points to one of these websites, a Sproutlet can't be configured.
Ready to try it? Give it a go! And if you have any question, please contact us at email@example.com. We're happy to help.