Social Actions help nonprofits move their Facebook supporters beyond simply reacting to, commenting on and sharing their posts. Social Actions invite supporters to sign petitions and letters, participate in polls, make donates and pledges, RSVP for an event and more!
No matter the type of Social Action, name and email address is collected from everyone who completes it. Here's more information on how that works. Otherwise, let's dive into creating a Social Action!
To get started, log into ActionSprout and select the Facebook page that you'd like to work with from the Accounts screen.
Next open the Social Actions section of your account.
In the top right corner of your screen, click the Create Action button.
This will open a menu where you can choose which type of social action you'd like to create.
Don't worry about choosing the "wrong" action. All actions are customizable and do the same job under the hood. (Collecting name and email address) If you're not sure which to start with, try a petition, poll, or pledge action. These tend to perform well for a wide range of organizations and causes.
Once you've decided which action type you'd like, click the Create button.
You'll be dropped into the Action Creation and Editing menu. At the top, you'll find a place to fill in the basic information of your social action, like Title and Call to Action.
Just to the right of this, you'll find a handy preview of the action as you build it.
Below Basics, you'll see a spot to create a thank-you message as well as privacy options, opt in/out choices, and more. (For even more detailed information on these different elements, please see the social actions section of our Help site.)
Once you're finished creating your new social action, it's time to share it with supporters! Make sure you Save Changes, then click the green Share button.
This will open your sharing menu. At the top, you’ll find a place to schedule your action on Facebook. You’ll see which page you’re posting to, the message that you’d like to include, and when you’d like it to appear on Facebook.
That's it! Then, as supporters take action, you'll start to see results under the Activity tab of your action.
Have questions? Ask us at firstname.lastname@example.org