Social Actions make it easy for you to give people meaningful ways to advance your cause. You can create petitions, polls, donation appeals and more! Your supporters get a quick and easy way to sign their name, share their email address, and even donate! It happens inside Facebook and requires little to no typing on your supporters part.
Let’s look at a question action example to see how it works! We'll be using the following live social action as our working example.
ActionSprout Social Actions
On Facebook your new Social Action will appear as a link post. That means a large featured image, title and the first few lines of your question action will all appear in the post. As with all posts, you can write a message at the top.
When someone clicks on this post in their Facebook News feed, they go directly to your question where they can submit their answer:
When a supporter decides to answer your question, they enter their text into the open field and click the large call to action button. This opens a new Facebook window where Facebook asks if it’s okay to share their name and email address with your organization. Most folks say yes and go to your thankyou page. If they say no, they will be shown an option to fill in their name and email manually.
It only takes one click to view your question and one click to answer it! Their name and email address will be stored for you inside your ActionSprout account along with their answer. You can export this data as a CSV file at any time.
When someone completes your Social Action, it automatically gets shared in their Facebook feed for their friends and family to see.
This shared post is a full copy of the Social Action they just completed. Anyone can click on their post and complete the action themselves. This is then shares the Social Action in their own Facebook News Feed where the cycle continues again.
You can see how quickly a popular Social Action can spread through Facebook like wild fire and engage and capture a ton of new supporters!
Better Completion Rates
Now you may be asking, “Why should I create a Social Action with ActionSprout when I can share our website’s question form on Facebook?”
One answer: Better completion rate.
The majority of folks who see your posts on Facebook do so from a mobile device. In fact, a growing number of people have never logged into Facebook from a desktop or laptop!
This means you must assume your posts and forms are on tiny screens and completed with tiny keyboards. If supporters have to click too many times to view your question, or fill out too many fields, they likely won’t finish.
In contrast, our Social Actions are built to ensure the fastest, easiest experience for your supporters so you get more names and emails out of your hard work!
So give social actions a try on your own Facebook page!
And remember, just like your traditional actions, it’s important to make sure you use brief and compelling language to encourage action.
Want some guidance? Check out our best practices guide to social actions.
Or if you have any questions drop us a note at firstname.lastname@example.org. We’re always here to help!