Looking to collect donations from your Facebook supporters? ActionSprout offers two different ways to go about that.
Either you can create an action focused specifically on donating (we call that an "upfront" donation action) or you can create a donation action as a follow up to another action (known as an "upsell").
One is a more direct approach, while the capitalizes on the momentum of other types of support.
Let's take a look at a specific example and discuss the pros and cons of each.
Upfront Donation Action
- The donation request is the first thing supporters see when they click on your action.
- It highly engaged audiences that are ready for the next step.
- If your audience is not ready to donate, this is a hard ask.
- You could lose supporters who would otherwise complete the action, but who aren’t ready to give.
Post-Action Donation Request (Upsell)
- The request is softer. They've just signed a petition or taken some other action for your cause, and now you're asking them to give their financial support.
- This works well for audiences who are not quite ready for a direct donation ask, but once you already have their attention and info, they're less likely to turn away.
- The donation request is the last thing supporters see, so you may have lost them by then.
- Some supporters may close the window before they even see the donation request.
As you can see, both of have their value, depending on the urgency, message, audience, and cause. We recommend experimenting with both to see what works best. And keep experimenting... because what works best now may change as your audience and needs refine and grow.