Posting engaging content on a daily basis is no small task! Often times, the best way to consistently post great content is, not surprisingly, to start with great content!
So how do you come up with all that great content?
With the help of ActionSprout’s Inspiration feature you can find popular, trending stories related to your mission. Then simply share those posts on your own Facebook page with your own commentary to start a conversation with your followers. This is called content curation, and is the secret behind many nonprofit’s pages success.
Or simply gain inspiration from what's working for like minded organizations and apply those learnings to creating your own original content! 😀
Step One: How It Works & Getting Started
At the foundation of any good content strategy are the Facebook pages you’ll curate from. These are the pages you’ll follow through the Inspiration section of your account.
Make sure you follow pages with content that you know your audience already likes, or with content that particularly pertains to your cause.
It's important to look at the activity and quality of the page’s content, too. Pages that rarely post or post low quality content are of little value to you.
Does their content resonate with how you think about your issues? Is it showing good engagement (lots of reactions, comments and shares)?
Some types of pages to follow might include:
- National and international organizations
- Local and similar organizations in your space
- Media outlets that cover your issues
- Noteworthy public figures
- Thought leaders
Optional: Tag your followed pages to group and filter them
Tags allow you to group and organize the pages you follow. You can then use tags to sort and filter your results later. We like to tag news sources as "news," chapters as "chapters," and so on. Keep it simple and easy to sort through. You can always add or remove tags later, too.
Step 2: Browse your Inspiration feed
Inspiration pulls the top-performing content from the pages that you follow and gives you an always-updated stack of great content.
Browse your results and see what you find. If the content largely contains stories that you wouldn’t share to your page, go back to Step 1 and try following different, and/or, more Facebook pages. It’s normal for this to take some work and tweaking, but you'll find a good set over time!
Find particular types of content
You can choose to filter your feed by Content Type, too, if particular kinds of content (like images or videos) tend to perform well on your page.
Search for more great content
This may be one of the more powerful features of our Inspiration tool! In the Search box at the top, type in the keywords for the types of content you're looking for. This will immediately bring up the highest performing content on those subjects. Easy as that!
Step 3: Schedule content to be shared to your page
When you find a post you'd like to share on your Facebook page, just click the Share button at the bottom of the story:
This will open a menu in the right of your screen. Here you can draft your message and choose a time to schedule the post to your page.
Make sure to pay attention to the Recommended Post Times. These are unique to your Facebook page and audience and predict when most of your followers will be on Facebook again. Posting at these times means more reach and engagement for free!
Step 4: Shoot for 3-5 posts per day
We suggest logging into the app on a Monday and scheduling all of your posts for the week. Alternatively, you could pop in every morning and just take care of that day. It really comes down to choosing a strategy that's most convenient and doable for your team. Just make sure that you post 3-5 a day, and you'll consistently see more organic reach and engagement on your page.
More on Reading Your Inspiration Results
At the top of each content card you'll find the percentage that the piece of content over-performed in terms of post engagement. (Reactions, comments, shares, clicks, views, etc.) This is based on the page’s unique average engagement per post, with the average always being 100%.
Only content that engages more people than average will be displayed in Inspiration.
Next you'll find a thumbnail of the piece of content as it appeared on Facebook.
Reactions, Comments, and Shares
This details specifics on the type of Facebook engagement that each piece of content received. Pay close attention to these numbers. A piece of content could be over-performing by 200% even though it only received a few likes and comments. This merely reflects that this page normally has a low average engagement.
Keeping all numbers in mind can help give you that larger picture, so you can better choose what to share on your own page.
Has it been shared before?
If the content has been shared to your Facebook page in the past, it will be listed at the bottom of the content card, like this:
You'll see each time the post was shared along with a direct link back to those posts.
Please note: Only exact link matches will be labeled as "Shared." For example, two Bit.ly links to the same campaign will be recognized as two different links, even though they point to the same content.
Have questions? We’re here to help. Reach us at firstname.lastname@example.org.