By importing details about how people have engaged with your Facebook posts, you can gain a much more holistic view of who your community is and what they care about.
If the supporters who've engaged with your content are already saved to your account, this new activity data will be added to their profile. If they haven't engaged with your content before, a new profile will be created for them, where future interactions with your page can be tracked.
While activity tracking does not include supporters' email addresses, it does allow you to see which types of posts your community enjoys. Maybe you’re an animal rescue organization, for instance. You may notice that certain individuals only engage with posts about raccoons. But what if another group only engages with baby bird posts? How will this info help steer your content strategy?
As patterns emerge, you’ll gain a continually better sense of what things your supporters are interested in, and more importantly, which things will inspire the most supporters to take action on your behalf.
So where can you find this info exactly?
Log into ActionSprout and select the Facebook page you'd like to work with from the accounts screen.
Next, open the Timeline section of your account:
Click the More button on any post you'd like to import data for.
In the resulting menu, open the People tab and click on the green Import New Activity button.
This button may appear in a few different states...
If the post has never had data imported from it, either by you or by a teammate, then you'll see this:
If a post has already had engagement data imported from it, it will display the date of the last import, like this:
Then, if you refresh the import, it will pull in any activity between the time it was last imported and now.
This option will also appear on posts containing actions. Action posts automatically import activity data. If you’re missing any data from an action post, just click the Refresh button to fix that.
Import in Progress
This indicates that our system is still processing your last import for that post.
If a post has a lot of engagement associated with it, the import could take anywhere from just a few minutes to a few hours for the import to finish.
You can also see these different states of import in the postcards on the Timeline section of your ActionSprout account. Simply hover over the people icon in the lower-left corner of the card to view the import status of that post. Clicking on this icon will also take you to the import menu outlined above.
Gold Plan Auto Imports
If you're a Gold Plan member, you also have the option to turn on automatic imports for all actions. These auto imports happen in real time and only pull data going forward. Past data will not be backfilled. To turn this feature on, simply click the Configure Auto Importing button at the top of your ActionSprout Timeline.