Inside your ActionSprout account in the Timeline section you'll notice that there is a button on each of your posts called promote.
You can use this to quickly setup Facebook ads to get that story seen by different audiences so you can learn which segments of people like that story and messaging the best.
Saved audience let you use data Facebook has to configure who you want to target. You can setup audiences inside your Facebook ad account.
Let's say your a democrat running for a state senate position you might create some saved audiences that look like this:
- Liberal Millennials who care about the environment
- Parents of children who are concerned about education
- Progressive voters in a specific neighborhood your going to be canvassing