First things first, you need three things to set up the SmartAds feature:
- An active Facebook Ads Account
- ‘Admin’ privileges on the Ads Account
- Approval of the custom audience terms of service
Got 'em? Good. Now log into ActionSprout and select the Facebook page you'd like to work with from the Accounts screen.
Then open your Account Settings and click SmartAds:
At the top of the page, click the blue Authorize Ad Account Access button. This simply gives the ActionSprout app the ability to run and place ads for you through the SmartAds tool. You still remain in complete control of your ad account, including your budget and ads.
Once authorized, you'll select the Facebook Ad Account you want ActionSprout to connect with and run ads from.
If you don’t see the Ad Account you’re looking for, chances are you don't have the requirements listed at the top of this article. You may want to revisit that.
Next, select the amount of money you've budget for Facebook ads each month. Any ads you buy will be changed by Facebook to the credit card they have on file for your organization.
Alright, now you're ready to decide how you'd like the SmartAds tool to choose which of your Facebook posts to boost. Use the slider to optimize your ads based on your desired results: more engagement or more conversions?
Optimizing for engagement means you want to boost content that supporters are more likely to comment on and react to.
Optimizing for conversions means you want to boost content that supporters are more likely to take action on.
Sliding all the way to the left places the most ads. Sliding all the way to the right places only ads for social actions. In the middle you'll get a little of both.
Almost done! Now you just need decide whether you want the SmartAds tool to place ads automatically for you or to email you first before it does.
Note: If you chose to be emailed first, uncheck the box. Then the SmartAds tool will draft ads on your behalf, but it will still be your job to log into your Facebook Ads Manager to set them live, edit them, or delete them. Let's repeat that: If you uncheck the box, no ads will run unless you or a teammate manually turn them on.
To finish up, agree to the terms and click the green Enable SmartAds button.
Once SmartAds are enabled, open the Timeline section of your account and then click SmartAds.
At the top of the page you should find the following message:
Your ads will start running the moment the tool finds an over-performing post that it would like to boost on your behalf. This could take minutes or days, depending on how often you post to Facebook and how your posts perform.
Once some ads are running, you'll find a short ad summary at the top of the SmartAds Summary page with a list of all the boosted posts below it.
Ta-da! Now you know how to use SmartAds to optimize your posts exactly how you want. Enjoy the results.